This is a topic I have been meaning to address for quite a while now. I may have to go off on a bit of a rant for a minute, so bear with me. For the past fifteen years internet marketers have been obsessed with a “silver bullet” mentality. Most are looking for some slick trick to work the system and exploit weaknesses in search engine algorithms. These marketers are now grasping at straws to...
It’s hard to forget the Old Spice and Swagger Wagon (Toyota) commercials. They stick with you. They’re funny, and they spread like a wildfire. That’s advertainment at its best when it comes to video marketing.
For too long, business owners have been claiming that they have the secret sauce solution for their customers. They hide the details of their solution behind the mantra of competitive intelligence. In recent years there has been a huge shift toward a DIY (do it yourself) mentality. People search online for ways to solve their own problems before they run our and purchase a solution.
Blogging is like becoming your own publisher. Let’s say you have a website that sells home and garden supplies, and you want to get more interest in your products. Getting people to your website with immediate purchase intent might be too hard to get right away.
Email marketing is the oldest form of internet marketing. It is the “direct mail” of new media marketing; and, as such, it has been overused and abused. That doesn’t mean that it’s not effective. Even poorly implemented email marketing stemming from a shoddy marketing strategy tends to work pretty well. But it could work so much better.
Guest blogging is quickly becoming one of the most important things you can do in online marketing. There’s been a big shift recently toward what some call “in-house” journalism. Traditional journalists are hanging up their pad of paper and pen to write for their organizations all over the web – not just on their own organizations’ blogs. That’s what we mean by guest blogging.